How to Use PosterMyWall For Your Non-Profit in 4 Easy Steps
Running ads for a nonprofit organization may feel like an unnecessary burden, mostly because of the expenses involved. But in today’s competitive world, it’s a huge necessity, though this knowledge doesn’t make the cost any easier to swallow. It seems you have to compete with thousands of opponents, and you need to make your ad stand out among the crowd.
PosterMyWall offers you a great budget-friendly alternative. We offer template based designing, which greatly reduces time spent creating your ad, and requires little to no design skills at all. You can view our Fundraising Poster templates and pricing on our website.
We offer poster, flyer, brochure and pamphlet designs, all available in the gallery.
But it’s not ALL about ads. Truth is, there are plenty of other ways to spread word about your organization without spending anything.
Host an Event
Flyers, banners and posters come in handy when hosting charity events. So just hop in, grab a template, and start customizing. Order high res poster or flyer prints, which will be delivered at your doorstep. Learn more about pricing here.
Start a Blog
Believe it or not, blogs are still relevant. It all matters on how you deliver your content. The goal of your blog should obviously coincide with your NGO. So what can you write about on the blog? You can talk about your organization’s recent project, what’s it about, and why everyone should know about it. You can talk about a recent event that happened, an inspirational story, an organizational achievement, anything that makes up for good storytelling.
The key to great blogging is good storytelling and knowing a bit of human psychology. You can read these detailed articles about the ins and outs of blogging.
- The Perfect Anatomy of a Modern Web Writer [Infographic]
- The 7 Things Writers Need to Make a Living
- 8 Techniques That Helped Me Improve My Writing During Ten Years of Blogging
The first impression of your blog post is the most important, because if it’s not good enough, the reader won’t stick around to read the blog post itself. So take time and put thought into the title and the cover image of the blog post. You can create stunning blog post cover images using stock photos available in the Poster Maker. Most of them are free; only the premium images from Getty images have a small fee.
Use Social Media
Social Media has great potential in creating awareness about your organization, but like blogs, it will require work (and maintenance).A successful social media presence requires dedication and the ability to produce content on a regular basis. The aim of social media is to keep followers updated on your latest projects, as well as ways that they can make use of your services, or to become your patrons. Recruitment for volunteer work is made easy by creating an Event on Facebook.
Content creation is the single most important part of a successful social media account. Create exciting visuals, which is made easily in the Poster Maker. We also provide customizable templates to make your job easier.
You can learn a lot about social media marketing online. Check out some of these articles:
- The 7 Essential Elements of Effective Social Media Marketing
- How to Promote your Event on Social Media
- 6 Ways to Immediately Boost Your Social Media Traffic
Social Media Ads
Social Media networks such as Facebook, Twitter and Pinterest also provide the option to place ads in their respective networks. The best part about ads on Social Media, versus conventional advertising, is that you get to choose your target audience. So if you’re targetting middle-aged men in the US, audiences from other countries, age group and sex won’t see the ad. This reduces costs greatly because you can be sure that anyone who clicks on your ad is definitely your target audience, and less likely to be a waste of a click.
You can read about Ad guidelines for each social network here:
You can also create your ads at PosterMyWall easily, with ad sizes for all social media networks available. Click here to start.
Facebook also allows you to boost posts on your page. The boosted posts can be seen by even more people who have liked your page, and will also appear on other people’s newsfeed as “sponsored posts”. And just like social media ads, you can filter the posts so they only appear in the newsfeeds of your target demographic.
Consistent and quality content is the name of the game. If you can nail them both, you will greatly improve patronage online. Online ads are effective because they are cost effective, and they let you target only the demographic you’re after, not everyone. As an NGO, you can therefore save up greatly on resources, but we still recommend offline modes of advertising, such as flyers and pamphlets, as not everyone relies on the Internet for their information.
Resizing your flyer into a social media size is super easy and can be done in a single step. Click here to learn more about resizing.