The Importance of Integrating Visual Marketing into Business Strategy
Whether you are a business owner or a content manager, chances are you have given visual marketing some thought. After all, good graphic design can carry a campaign like no other tool out there. Integrating visuals into existing business strategies might seem like a gamble at first. However, statistics have shown that 40% of online users react more favorably to a new brand if there is visual content present on their website.
Data shows that there are more than 1.5 billion pieces of unique visual content on the internet. This staggering number showcases exactly how important visuals are in today’s marketing efforts. Through visual content, you can not only elevate your business like never before and attract more eyeballs to your site, but also increase your revenue and the buzz surrounding your brand. It’s easy to get started, and without further ado, let’s dive into the benefits of visual marketing in business strategy.
It’s Easy to Understand
No matter if your audience is international, local or belongs to a very specific niche, visual content is easy to understand across the board. You can use visual content to complement your blog, discussion posts, product pages as well as the landing page of your website as a part of an ongoing visual marketing strategy. Visuals are one of the rare mediums which can be understood by everyone on the web and they add a lot to your SEO ranking.
After all, eye catching content with quality visuals creates a much bigger appeal for enjoyment. In this regard, PosterMyWall Poster Editor can help you out tremendously. All you need is a solid idea and a direction for your marketing campaign. Coca-Cola’s “Share a Coke” campaign is a classic example of using visuals to create an engaging viral campaign. People were already more than familiar with the brand itself, but the visual campaign strongly enhanced this connection between this beverage and friends and family. You can get the same results with very little effort on your part. Simply choose a template from PosterMyWall and, and customize to get that brand flare!
It’s an attention grabber
We are constantly bombarded by digital content, both on PC and smartphones. It can often be difficult to separate quality content from spam ads and unwanted filler. However, by implementing strong visuals into your existing strategy, you can make your brand pop from the clutter.
Integrating visual marketing into existing business strategy can help you draw the attention of the public. You can use visuals to promote new products, offer discounts as well as subscription or loyalty incentives.
According to data, visual content can elevate written materials and increase the engagement rate up to 94% with the target audience. In that vein, seasonal marketing is one of the more approachable and less disruptive ways in which brands can integrate visual media into their brand strategies.
Seasonal events such as Valentine’s Day, Saint Patrick’s Day, Halloween and Christmas all offer a way for businesses to showcase their trendiness through clever visual marketing which aligns with their customers’ preferences.
In that regard, PosterMyWall Autumn Posters offer the perfect solution for the current climate (at least in some parts of the world). With very little time and effort, you can create effective, high quality graphics which can promote your brand and place your business on the proverbial map.
Choosing templates that suit your already-published marketing materials will ensure that you are seen as a professional and reliable brand on the market. This would be impossible through copy-writing alone, even if you employ professional writers. A good example of effective visual advertisement can be found in McDonald’s Canadian ‘Our food - Your questions’ campaign. It aimed to reassure the public that they use only high quality ingredients in their meals. The result was a resounding success which increased McDonald’s foothold in the Canadian market. Complementing your marketing campaigns with these high quality personalized visuals will do wonders for your business strategy.
It’s shareable on social media
If there’s one thing you can always count on, it’s the fact that people like to use social media platforms. After all, we are all a little guilty of using social media during work hours or before bedtime. Facebook, Twitter and Instagram enjoy a multi-billion following, which is why visual content is so important for businesses.
Visuals are quick and easy to digest, meaning that they are perfectly suited for social media reading during commute, lunch break or other relaxing activities. Studies have shown that 93% of human communication occurs through visuals. We refer to established items, events and brands in everyday conversation without even realizing that we are referring to visuals.
Businesses are encouraged to create social media pages on platforms which are used by their target audience. We learned that 65% of businesses enjoy more engagement and traffic since they started integrating visual content into their social media pages. By doing so, you will always have a channel of communication available for both discussion and content delivery.
It’s good practice to learn from the biggest brands on the market when it comes to social media interactions. One of the most popular coffee shop brands in the world, Starbucks, is arguably, a king in the social media front. They do their utmost to encourage tagging, hashtags, sharing and other social media actions through real-life perks. People can get discounts or even free coffee and desserts by being regulars on Starbuck’s social media platforms where high quality graphics can be found on a daily basis.
It’s worth noting here that PosterMyWall Social Media Graphics section features a plethora of design choices for online marketing campaigns. All you have to do is develop a pitch and choose one or several templates to lean on for your social media marketing.
It’s a brand seller
When people mention Coca-Cola, Starbucks or McDonald’s, they often refer to their visual identity, logotype and multimedia content. Visual content can be an effective brand seller if used correctly.
Using visuals in your marketing campaign ensures greater retention in the minds of consumers, which is a huge milestone given how difficult it is to break through the clutter in today’s time and age. Thereby, you can rely on visuals to promote your products and services, active campaigns and ongoing marketing.
Written content alone can only take you so far when it comes to creating brand loyalty and industry authority.
It’s quite easy to see the appeal of visual content in a business strategy. Visuals are quite unique in their role in our modern society. Whether you target young people, established professionals or elderly, visual content will help you close the gap between your brand and their goodwill.
Try to think of effective ways to implement visuals into your existing marketing campaigns and don’t be shy to give yourself some creative freedom. It’s a good idea to refer to the PosterMyWall Blog for ideas and creative insight if you are short on inspiration. You can create visualized quotes, inspiring content, customer testimonials and many other types of content through visuals.
The only way to implement visual content in a wrong way is to not implement it at all – so give it a shot today and enjoy the fruits of your labor tomorrow. Happy designing!