LinkedIn your way into effective branding
LinkedIn is a popular social media platform for networking with professionals globally. Professionals of every stripe can take their business and career to the next level by seeking new opportunities. It is also an ideal medium for building a well-woven professional network that allows you to communicate with people from different work backgrounds. Overall, it plays a significant role in expanding your outreach too.
Without a doubt, LinkedIn is a useful tool to create and market your brand influentially. People from various walks of life, including influencers, marketers, business owners, and freelancers, use LinkedIn to promote their work to their targeted audience. Moreover, many professionals have a solid game plan and strategies that can help them achieve brand recognition and generate business. So what are those strategies? Well, let’s not wait and dive into these to create your brand on LinkedIn:
Form your company’s page on LinkedIn
LinkedIn allows you to easily make a company page in no time. Use this feature offered by Linkedin to represent your business better. The company page can act as the central platform to run the operations by connecting your profile to it. Having a LinkedIn company page adds to the credibility of your brand.
You can also add and modify your company’s information from this single page and post your brand-related information here. Having it all in one place helps you better maintain and manage your company information better. So get started on building your company page and show your brand to the world!
Use Personal profiles to highlight your business
Building your profile on LinkedIn and posting through it regarding your business is an excellent way of affiliating yourself with the brand e.g. Pinterest employees post about their company to generate following. It is a perfect opportunity to show yourself as a representative of the brand and have people in your network develop loyalty with it.
You can post daily about your venture through your account, generate interesting, shareable content and link back to your business site. Your personal account basically acts as a liaison bringing the right audience directly to your company page. Also, your posts appear now in your contact’s news feed so you can have them know about your business in no time.
Post business updates regularly
Having interesting, actionable content about your brand is what drives the audience to your business. Keeping this perspective in mind, you should post updates and new developments about your product. Doing so frequently is necessary as it builds a positive image of your brand and has a lot to provide for its customers such as updates, new features and global assistance.
You can post about your projects, clientele, tips, and tricks to use your site and company statistics that show your brand’s progress marking that it is operational and impactful.
Use appealing visuals to drive the audience towards your business
High-quality visual content like videos, images, and infographics are eye-catchy and help followers get attracted to your brand. LinkedIn image posts have around a 98% greater conversion rather than posts without pictures. You should use premium quality logos and cover photos for your business profile to appear visually pleasing. Moreover, you can add customized images and create dynamic content by using videos and strategically post on LinkedIn. So let’s not keep you waiting on this hack! Get started using pre-made LinkedIn templates with PosterMyWall’s free graphic design tool for your posts. Simply customize them per your needs or use them as they are and get posting!
Put up LinkedIn stories and make yourself known
Creating LinkedIn stories can help you connect casually with the audience. It is a highly powerful feature for generating engagement and giving your audience a sneak peek about your product. You can host live question/answers sessions within the stories to directly answer your audience’s queries. Promote the company culture of your organization using these stories. Use variable content, e.g., screenshots, thumbnails, URLs, surveys, and campaigns in these stories to promote your word and build that user base for your product!
Create a group supporting your business
Make a LinkedIn group with professionals from the same background to talk and post about your brand and its contribution to a specific cause. You can utilize this group to seek guidance to market your business, engage with people on topics that connect them to your brand and build valuable connections.
Help others’ causes: contribute to their groups too
Suppose you want people to connect with you and help you in improving your brand. You also need to add value to their business by engaging with them in social media groups. Join their company groups in your linkedin interest section, interact with them and generate interest in your brand. Provide valuable feedback, suggestions, and information that can help others with their product. But be careful! Don’t spam the groups with meaningless details; instead, engage in conversations that add value. This will, in turn, help people in trusting you as they would feel obligated to help promote your cause too.
Build LinkedIn Ads for your brand
You can also generate an ad campaign promoting your brand on LinkedIn, upgrade it, or get sponsored content for your brand within the LinkedIn platform. Just set the goals you aim to achieve within the ad campaign and let your advertisement run! Define how long you desire to run it, keeping in view your budget and target the audience or potential leads that you need to take your business to the next level. Your ads will be displayed in the news feed of all your connections and followers to your brand’s page.
Enhance your credibility by partnering up
A great strategy to build your business is to get relatable professionals involved in your LinkedIn activities. You can get people with the right skill set, experience, and job role to add input on your company’s activities and stir up conversations that grab attention. This also helps you become more credible when people from relatable backgrounds converse and vouch for your brand. Getting testimonials from professionals can again go a long way as they increase the reliability of your brand.
Even though Linkedin is a highly professional site with less room for informal social networking, one can and should still interact with others socially yet professionally. You should build connections with potential leads for your business, break the ice with them, and spread out your connectivity. It is mostly the people you reach out to on LinkedIn that benefit you in the long run.
Your write-ups matter
Put great effort into the write-ups for your company. Have a concise summary of your company profile that communicates your vision. The updates about your brand and news feed should be optimized and brief to prove your expertise and strengthen your product. Add relevant keywords to your content to optimize its relevance to the audience.
This helps your content become more searchable when the relevant keyword is looked up. You can also hashtag the keywords in your write up. This will help people searching for specific kinds of content get directed to your write-up by browsing that hashtag.
Know how LinkedIn works
It all comes down to your understanding of how LinkedIn can best support your business. A great way to figure it out is to learn the LinkedIn tools and features you can use to highlight your business.
You can also look through the company profiles of similar businesses and take ideas from them. Using LinkedIn to create your brand gives you great returns.
Knowing precisely what features to use to promote your business, to get people on board, and engage the audience, i.e., by posting a job, creating an event, and inviting connections to your page, can get your business up and running effectively.
