7 Effective Tips For Promoting Your Restaurant Online
The food industry is extremely competitive by nature. Big, small, mom and pop, chain… no matter the size of your food establishment, you always need to be one tasty dish ahead of your competitor. We’ll tell you how you can use PosterMyWall, social media, and some tricks of the trade to make your restaurant the most well known in town.
Create a Presence on Social Media
If you want a dedicated following and an established niche audience, it’s important to have a strong social media presence. Think Instagram, Pinterest and Tumblr, which rely heavily on visual content. But don’t rule out Facebook and Twitter, because you can post content about your restaurant here too. Between all your social media platforms, you’ll keep your audience informed and interested. You’ll find on PosterMyWall the tools you need to make social media graphics!
Keep all your social networks (and contact information) up to date. Most people will look for you on social media before coming to the restaurant itself. It’s necessary you provide them with all the information they’re looking for, such as an online menu on your website, which can be accessed from your social media.
Know Your Audience
Before you create your website or social media accounts, you have to know your audience. Are you targeting young people, working adults or older people? Depending on your answer, post content that appeals to that group of people.
Whenever a user has a query, and asks privately or publicly, be sure to address them and try to resolve the issue. Same goes for reviews. On Facebook, people can post reviews and rate your business, seen publicly, so if you get a positive review, be sure to thank them for their patronage. If you get a negative review, or a complaint in general, be prepared to respond, and cater to the problem they’re facing. Also try to post engaging content and not just plain typical advertisement stuff. Ask your audience to post photos about their favorite food in your restaurant, start a promotion, give your audience rewards for taking part. Think outside the box!
High Quality Photos
Hire a professional food photographer (or take photos yourself, with a quality DSLR) and post your foodie photos online. High quality photos are a big hit on social media, and if one of yours appeals to your audiences’ stomachs, they’re more likely to come and try the dish. Check out these articles on Nikon, Gizmodo and Goodfood, to learn more about taking high quality photos of food.
Post Irresistible Offers
Update your website and various social media outlets with the latest deals, coupons and seasonal offers to keep repeat customers coming and to entice potential customers to your restaurant! Keep track of major holidays and year-round events and offer up something special for each occasion. Rustic Stone in Dublin offered a free dinner for dads for Father’s day which was a big success!
Check out PosterMyWall’s restaurant flyer templates, especially designed to make the job of designing flyers for your restaurant promotions easy without compromising on quality.
Create a Blog
Reach out to the foodies! Start a blog, where you post important updates, milestones and announcements. Invite and encourage dedicated bloggers to maintain your blog - as well as share your link on their pages. This is a sure-fire way to get people to stop by your restaurant. Wordpress is your safest bet for a great blog. Purchase a domain, download wordpress, and get started on the blog. Check out these cool wordpress themes before getting started:
Perfect your Menus
Once a customer enters your restaurant, the menu they see, whether it’s a handout or a menu video display, this will create an impression which can make and break their overall food experience. A good menu should depict professionalism, display food items clearly and should reflect the restaurant’s niche (Thai, continental, Indian, Fast Food etc) in terms of design.
Luckily, designing menus is super easy with PosterMyWall, and all you need to do is pick a custom menu template that resonates with your brand identity, and start customizing.
Accumulate Good Online Reviews
Well... it’s necessary to get firms or bloggers on board to guarantee your restaurant’s success. Restaurants are plentiful, and people generally look up online reviews to check which ones are worth trying. Project yourself to potential customers by getting reviewed. Start with local bloggers, and gradually go for larger companies that review your food. It’s important that you please your reviewers through great quality food, service and an ambiance that sets you apart from the rest. You’ll get more customers, and multinationals like Yelp will also review your restaurant.
Now where to start? Check out PosterMyWall and take a tour to familiarize yourself with the various tools at your disposal to make flyers for advertising your restaurant.