What is Pokemon Go and Why Is It Important For Your Business?

What is Pokemon Go and Why Is It Important For Your Business?

Pokemon Go is a mobile reality augmented exploration game launched by Niantic Labs, and it has taken the world by storm! The game was released on July 6th, 2016 in Australia, New Zealand and the United states, and it has already become the most popular game in the United States. It has become popular in countries where it hasn’t even been released yet! Everyone, including business owners, are talking about it, and for good reason. It's made people do what most apps can’t -  to get up and go outside! (If you’re interested in the game itself, check out this neat little guide.)

A lot of small businesses got a shock as scores of children and young adults showed up, talking about ‘gyms’ and ‘Pokemons’, which can be confusing at first. A lot of businessmen have jumped onto the Pokemon Go train and are now using it to bring in more customers to their coffee shops, restaurants, bars, and clothing outlets.
Use this to your advantage, and convert your brand to a ‘Pokestop’ for Pokemon trainers. Here are a few things you should do to get started. 

You can almost feel the business owner's bewilderment.

You can almost feel the business owner's bewilderment.

1. Get a Pokemon Lure

In Pokemon Go, there are ways to attract Pokemon to a location through incenses and Lure Modules. Both of these can be obtained in the game by making purchases. Use Lure Modules in your Pokestop to attract rare Pokemon - this will make your place of business more attractive to Pokemon Go players because who can so no to more pokemon? A Pokemon Lure will cost you only US$0.99, it’s a nominal amount for a marketing investment that can potentially have a big payoff.

2. Offer Discounts to Pokemon Trainers

Create even more incentives for Pokemon Go players to come to your shop - set up deals that encourage them to play more and stop by at your shop more often. Offers could be: 

  • A discount on presenting a certain rare pokemon they’ve captured. 
  • Being affiliated by a certain team could get them a free drink. 
Pokemon and beer, how can it get any better? 

Pokemon and beer, how can it get any better? 

3. Advertise that you mean Business (to catch 'em all)

Even though Pokemon Go players have their eyes glued to their smartphone screens, posters and flyers are still the best way of catching their attention. Tell them about your exclusive Pokemon Go deals or rare Pokemon in the area with a large poster outside your business.
Use PosterMyWall to create your poster.. We already have retail, restaurant and small business themed posters and flyers. Customize them easily to suit your needs.


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