Tips for Designing Head-Turning Digital Signage Content
Raydiant is now working with PosterMyWall to provide an easy and integrated digital signage experience.
Use PosterMyWall to design your own digital signage content, and Raydiant’s signage solutions to display and control your screens anywhere. They practically go hand in hand! If you’re new to digital signage, and would like to use them for your business, here’s how you can maximize success.
Why use digital signage?
With its visually dynamic content, digital signage is hard to ignore even in busy marketplaces. Dubbed the “silent salesmen of the 21st century”, digital signage displays are dramatically boosting sales with minimal maintenance effort or cost. A FedEx study reinforced the idea that signage displays play an important role in attracting customers to a brand, with 68% of customers admitting they have made purchases after an attractive sign caught their eye. Clearly, investing in effective digital signage can pay huge dividends.
Raydiant makes it super easy for you to set up and display multimedia playlists on your digital screens, allowing you to flexibly switch up your ads, menus, schedules and other content on a regular basis by scheduling them across multiple screens.
But before you get started, you need to know the best practices of signage content for different uses so your screens can help to take your business to new heights.
Signage to relay information
Your digital signage needs to effectively relay information to visitors in the shortest period of time and in the most direct manner possible so that thinking time is minimized. Hotels, museums, restaurants, and other establishments use floor standing digital signage to broadcast menus, schedules, upcoming events and more to give busy passersby a swift snapshot of the information they require.
Keep the following in mind when creating digital signage with the primary purpose of relaying information:
Use wayfinding signs - Whether it’s to lead visitors to the lobby or the toilet, your signage should point towards the general direction of each. Minds register signs easily, as opposed to text expositions.
Don’t penalize reading - Avoid using rotating menus for content that requires reading. This includes food menus, bus schedules and even floor information. You don’t want customers to be interrupted with your coffee menu while they are deciding their starters.
Use calm colors - These signages are not ads, so the ultimate goal is to not make them eye-catching but useful. Blues, browns and greys are great color options for your signage. Wild, bright colors may disrupt the visitors’ experience and cause them to avoid the signage, especially if they’re in a place like a museum, where they’d rather look at the museum displays and mellow surroundings rather than your signage.
Display complete information - Whether it’s shuttle routes, zoo attractions or conference information, greet visitors with complete and relevant information, so they can quickly inform themselves and be on their way.
Good placement - Place your digital signage in spots where it will likely get the most eyeballs from people who need the displayed information. Entrances, exits, and anywhere near a flight of stairs are good spots for signage.
Signage to Display Ads
Digital signage is perfect for running ads and gives you the freedom to get creative with the kinds of video or static digital ads you design. The hallmark of a great digital display ad is that it keeps details concise while keeping your message prominent, whether it’s a deal, a sale or a new event.
Here’s what you need to keep in mind when designing effective digital display ads:
Keep text hierarchy in mind - Not all text items are equal in importance. Make sure all necessary information, such as your discount offer and validity time are clearly visible and easy to spot - this acts as the hook for your ad. All other information, such as the shop venue and contact number are secondary and should appear as such.
Minimize clutter - Moderation works best in everything including digital signage. No one is going to take the time to read every little detail on your ad so make sure to only display content that is attractive and enables your potential customers to smoothly make a purchase.
Use stunning imagery - Studies show that 76% of customers enter a store because of their signs. A great way to grab audience attention is by using eye-catching imagery in your digital signage such as a professionally taken photo of a model wearing your brand’s apparel or a slow video of a delicious, steaming hot pizza. Choose eye-catching promotional images and videos from PosterMyWall’s vast library of marketing designs to engage your visitors.
Use colors that grab attention - Imagery is great but you also want the psychological impact of other visual characteristics of your design like the colors you use to work in your favor. Reds and yellows work great in grabbing attention, for example, and using these on your signs will help get your signs noticed even more.
Designing your signage, then displaying it across your screens with Raydiant opens up a plethora of options to attract customers, to keep them engaged and to provide an easy outlet for adding and changing signage information on the fly.
