Being part of a band is no easy job. With endless practice sessions and the general lack of resources, if you’re new to the scene, one does not get the time to think about using social media to promote the band. But if you want to make it big you need to make an extra effort to reach out to your fans. Read on … this blog post will help you do just that.
Make a band website
Start with making an official band website where you post news about your gigs, what cities are you touring, information about new releases and more. You can make it easily on WordPress, Squarespace and Bandzoogle. We highly recommend Bandzoogle as it is specifically for bands. On your website, you can post about all that your band is doing and planning to do in the future, and also sell your merchandise.
Spread word on social media
Now make accounts on all major social networks, Facebook, Twitter, Instagram, and Pinterest. The more the better. In your band description, give out links of your main website, and other social platforms you’re on. This way your fans know where to look for your content, apart from their favorite social network. An extra step would be to add a link to your band website on your personal profile, so instead of adding “working as a guitarist in so and so band”, just post the link to your band in ‘Works at’ section on Facebook.
Share exclusive new, pictures and videos
So your band now has a website, as well as a presence on social networks. Now you need to post content. This includes dates of your tours, sneak peeks of your new music, and possibly a music video of your new track. Also remember to post photos, lots of them. If you’re on Instagram, use it! Post photos of your tour, some backstage shenanigans, the charged crowd that’s cheering you on, and more.
Keep in mind, there is only one thing people love more then posting pictures of themselves, and that’s their favorite band posting photos of them. So start tagging fans! Other types of posts that fans usually like:
- News related to the music industry, especially to your genre of music.
- Collaborations you’re doing with other bands.
- Sneak Peek of your latest album, or an upcoming gig.
Interact with fans
The goal of your social network pages should not just be to get a large following. It’s to get a following that actively participates and appreciates the content you post. It’s easy to get a like on Facebook, but are your fans actually seeing and interacting with your posts? It’s important to get as many likes and comments on the content you post. Why is this important? It’s because every time someone gives you a like or comment, that person’s friends have a chance of seeing your post as well, and then they’re more likely to comment or like. It’s sort of a chain reaction. This is how posts go viral!
So how do you make people comment or like your content? Post interesting content, e.g. after a successful show make a collage of photos and ask a question like, “what was your favorite part of the show?”. You’re bound to get some responses.
Patience is key. Responses will slowly trickle in, but eventually you will get there.
Create posters and flyers
You’ll also need good looking posters. Check out our band and concert themed templates to get you started on your band posters. It’s easy and saves time. You’ll find templates of all kinds of music genres, and you can click on them to start editing.
Get started right away by customizing a poster template below. Once done, you can share on social media, order high quality prints, or download and print on your own.
Connect with other bands
There is little fame or money in riding solo. Reach out to other bands, be it a new one, or a popular one with a huge following. Here’s what you can do:
- Follow local bands, but don’t just stop there.
- Comment on their posts, but be moderate about it, no need to comment on every post they make. That will make you come off as obnoxious.
- Make friends in the industry by talking to people directly. Having contacts can give you an edge that your competitors may lack.
- Plan shows with other bands. This way the costs can be split and you’ll get a bigger audience.
This is the most important point. The road to stardom is long, and the trick is to consistently produce new content and improve yourself with time. Because no matter how much you tour if you’re not going to produce new content, even your most loyal fans will leave you eventually. Social media is your most important tool in gaining a fanbase, use it wisely!