Top Typography Tips for Your Custom Made Poster

Let’s talk type, and the important role fonts can play when creating a custom poster. What are sans serif and serif fonts?

• Sans means “without”. A sans serif font doesn’t use small lines at the end of characters (sometimes called “feet”). Popular sans serif fonts include Helvetica, Arial, and Geneva.
• A serif font has “feet”/character lines. The most common serif typeface is Times Roman.

Here are a few do’s and don’ts for using fonts when designing and printing custom flyers and posters.

• Typically, sans-serif fonts are used for headlines because they are generally very easy to read.
• Serif fonts for body copy—especially large blocks of text—are the way to go for a more traditional look and feel.
• You can mix sans-serif and serif fonts, but be selective. Our poster and flyer templates can help with the right balance. In general, two to three different fonts are the maximum you want to use on a single design.
• If your flyer or poster will be extremely large in size, the serif font details may end up being a bit distracting. Keep lines clean by using a sans serif font.
• Generally, the same word at the same type size in a sans serif font is slightly larger and easier to read than a serif font.

When designing your next custom poster, try a couple of different fonts to see how a simple change affects your overall design!