Business owners are always on the lookout for ways to educate and inform their prospective customers about their products and services.

Pamphlets and brochures are timeless marketing collaterals that help you do just that.

According to DMA research, 62% of people skip TV advertisements, and 81% never read magazine ads. However, pamphlets are easy to keep and distribute, and research shows that 38% of all distributed flyers are retained for a few days.

You must have seen a pile of them at the checkout counter of your local store or got one at a conference or trade fair you attended.

Which ones did you keep on you until you got home? The ones that genuinely got your attention!

Thankfully, you don't have to spend a lot to make a creative pamphlet. With the PosterMyWall free digital brochure maker, you can create such eye-catching promotional material in a matter of minutes.

Why Should You Create A Pamphlet?

Beautifully designed pamphlets are an effective way to invite readers to experience the services advertised.

Here’s how that helps your business:

Educate The Reader

Pamphlets help you explain complicated info in a conversational, brief manner to make it retainable. For example, you might have seen clinical pamphlets in hospitals' waiting rooms educating readers about a certain disease. Similarly, flyers can also be put on bulletin boards of NGO's and educational centers to stimulate interest in a particular topic.

Communicate With Your Customers

Sure, email campaigns are great for promoting sales. But most people do not have the time to check their emails.

Pamphlets work best in this case when you're trying to tell customers in your locale about a potential sale at your store or an event that is going to take place. This is an excellent way to communicate with your customers and tell them about upcoming events.

Be Memorable When Networking

Networking is not about collecting contacts but about building relationships between your leads and your company. And what better way to create engagement than distributing pamphlets that do all the talking for you!

Pamphlets for networking opportunities work best at conferences and discussions. For instance, during board elections or student elections, candidates can highlight their campaign and manifesto by creating and distributing pamphlets.

Design Guidelines For An Effective Pamphlet

Just knowing how to make a pamphlet isn't enough. You should also be aware of the importance of making the "right" kind of pamphlet for your organization. An elegant flyer can say a lot about your services, so make sure it sends out the right message.

Here’s how to ensure that your designs achieve their objectives:

Specify Your Target Audience

Remember that your pamphlets are for your audience, so your writing and design should reflect the aesthetic that your target audience likes.

Suppose you're designing pamphlets for a corporate audience. In that case, your design should be minimal with strong typography, mainly focusing on a warm color palette with just a hint of bold color like black or dark blue.

Enhance Readability

Eye-catching and visual designs always work but make sure to keep your pamphlet simple and to-the-point without overloading it with information. Too many design elements can distract customers from the main idea that you're trying to sell.

Broadcast Your Central Message

You want your audience to appreciate the product/service you have poured your heart into.

As long as you pick the right design aesthetic, your pamphlets will help you spread the word about your products and services effectively. These are proven as marketing tools for boldly spreading your message and getting your brand the attention it needs.

Wrapping Up

You don't need to be a graphic designer to create a good pamphlet. With PosterMyWall’s pamphlet maker and your creativity, it's possible to get the right look in a matter of minutes!

Try the brochure maker